Exhibition Market designed to discover terroir and their main charachters.
A functional and practical route which focuses on visitor’s experience.
As a tradition, it is possible to purchase tasted wines thanks to a format born right in Piacenza

Why join us

The cosy Exhibition Market with a maximum of
300 carefully selected winemakers

  • A human-scale wine fair with a maximum of 300 carefully bselected winemakers
  • Direct sales in a well-established event with proven commercial success
  • A rich program filled with thematic content
  • Dedicated areas for organic producers
  • Strategic location: Piacenza at the crossroads of key markets Lombardy, Emilia, Piedmont, and Liguria
  • Winemakers from across Italy and beyond, selected by a Technical Committee
  • Patronage from leading Sommelier Associations
  • Not only B2C: Monday is dedicated to industry professionals, buyers and restaurateurs
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2025 NUMBERS

280

Winemakers

9.000

Visitors

16

Masterclass, Talk, Wine Book Clubs

1.000

Shopping trolleys

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KEY THEMES

Wine Tourism: the new opportunities for winery hospitality

2025 EDITION – 135 wine cellars communicated as wine torism destination, featured in both the official guide and website, with dedicated sections 

Natural and Organic Producers: Dedicated spaces and signage to promote new consumption trends, dedicated masterclasses, special signage

2025 EDITION – 90 certified organic wine cellars promoted 

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